Creating
business
Creating
business
value
through
value
through
Design
& AI
Design
& AI
I have grown SaaS B2B platforms, re-designed products with 1 million+ daily average users, & built design teams from zero to one. I use AI Agents to augment my design workflow and iterate faster.
I have grown SaaS B2B platforms, re-designed products with 1 million+ daily average users, & built design teams from zero to one. I use AI Agents to augment my design workflow and iterate faster.
Portfolio
Some of my recent works
Eltropy - Fintech SAAS platform
Design lead, team of 2 designers. Led research and design strategy that grew AI assistant adoption from 5 to 200 customers.
Increase usage
75%
Reduce dev time
21%
Eltropy - Fintech SAAS platform
Design lead, team of 2 designers. Led research and design strategy that grew AI assistant adoption from 5 to 200 customers.
Increase usage
75%
Reduce dev time
21%
Vibe coded Eltropy sidebar experiments
Some of my experiments using AI to solve business problems
reduce time to discovery
1 week
Vibe coded Eltropy sidebar experiments
Some of my experiments using AI to solve business problems
reduce time to discovery
1 week
Expedia - data management portal
Redesigned Expedia's internal data platform, cutting time-to-insight for teams across 10 business units
Increase adoption
30%
Reduce time to insight
4.5%
Expedia - data management portal
Redesigned Expedia's internal data platform, cutting time-to-insight for teams across 10 business units
Increase adoption
30%
Reduce time to insight
4.5%
Airtel: Building a new way to Shop on mobile app
With user-centered approach, the goal was to create an intuitive interface for effortless financial management while incorporating gamification.
Increase conversion
3%
Reduce time to launch
20%
Airtel: Building a new way to Shop on mobile app
With user-centered approach, the goal was to create an intuitive interface for effortless financial management while incorporating gamification.
Increase conversion
3%
Reduce time to launch
20%
Airtel Mitra App - Redesigning app to integrate more revenue streams
Using a user-focused strategy, the objective was to produce a user-friendly interface for improved financial intelligence in budget planning.
Increase in daily revenue
Rs. 5lakh
Reduce training time by sales team
1 week
Airtel Mitra App - Redesigning app to integrate more revenue streams
Using a user-focused strategy, the objective was to produce a user-friendly interface for improved financial intelligence in budget planning.
Increase in daily revenue
Rs. 5lakh
Reduce training time by sales team
1 week
About me
My design journey started at age nine with a magazine designed for a school project. When I am not working I like to read books, draw and do packaging design. Some of my recent reads and experiments with branding and drawings are below.
Testimonials
It's all about the people
Anjali is very passionate and hard working designer, she is one of the best teammates I have ever worked with. Always ready for new challenges and make user experience as better as possible.
It has been an absolute pleasure working with you, Anjali. Thank you for your guidance, trust, and the opportunities to learn and grow under your leadership. Your passion for design and commitment to excellence have left a lasting impact on both the team and me.
Anjali, I find you as a good partner to work as you show up in every conversation with the spirit and tonality to “do things together”. This essentially makes the life of a PM better as all the conversation starts with what we have to do together which makes the conversations better and we tend to close things faster.
It was a delight to work with Anjali on the Airtel B2B project. She understood the project clearly and delivered impactful designs
I was a person who understood nothing about the world of design - working with a lot of professionals was very hard cos they spoke a language that a layman to this field found very difficult to understand - Anjali was great at bringing us on the same page before she started the design execution, which was brilliant anyway -the design she created brought a very personal touch to the brand we created together!
Anjali helped us build an AI first design culture which brought in speed and efficiency.
Anjali is very passionate and hard working designer, she is one of the best teammates I have ever worked with. Always ready for new challenges and make user experience as better as possible.
It has been an absolute pleasure working with you, Anjali. Thank you for your guidance, trust, and the opportunities to learn and grow under your leadership. Your passion for design and commitment to excellence have left a lasting impact on both the team and me.
Anjali, I find you as a good partner to work as you show up in every conversation with the spirit and tonality to “do things together”. This essentially makes the life of a PM better as all the conversation starts with what we have to do together which makes the conversations better and we tend to close things faster.
It was a delight to work with Anjali on the Airtel B2B project. She understood the project clearly and delivered impactful designs
I was a person who understood nothing about the world of design - working with a lot of professionals was very hard cos they spoke a language that a layman to this field found very difficult to understand - Anjali was great at bringing us on the same page before she started the design execution, which was brilliant anyway -the design she created brought a very personal touch to the brand we created together!
Anjali helped us build an AI first design culture which brought in speed and efficiency.
Anjali is very passionate and hard working designer, she is one of the best teammates I have ever worked with. Always ready for new challenges and make user experience as better as possible.
It has been an absolute pleasure working with you, Anjali. Thank you for your guidance, trust, and the opportunities to learn and grow under your leadership. Your passion for design and commitment to excellence have left a lasting impact on both the team and me.
Anjali, I find you as a good partner to work as you show up in every conversation with the spirit and tonality to “do things together”. This essentially makes the life of a PM better as all the conversation starts with what we have to do together which makes the conversations better and we tend to close things faster.
It was a delight to work with Anjali on the Airtel B2B project. She understood the project clearly and delivered impactful designs
I was a person who understood nothing about the world of design - working with a lot of professionals was very hard cos they spoke a language that a layman to this field found very difficult to understand - Anjali was great at bringing us on the same page before she started the design execution, which was brilliant anyway -the design she created brought a very personal touch to the brand we created together!
Anjali helped us build an AI first design culture which brought in speed and efficiency.
Anjali is very passionate and hard working designer, she is one of the best teammates I have ever worked with. Always ready for new challenges and make user experience as better as possible.
It has been an absolute pleasure working with you, Anjali. Thank you for your guidance, trust, and the opportunities to learn and grow under your leadership. Your passion for design and commitment to excellence have left a lasting impact on both the team and me.
Anjali, I find you as a good partner to work as you show up in every conversation with the spirit and tonality to “do things together”. This essentially makes the life of a PM better as all the conversation starts with what we have to do together which makes the conversations better and we tend to close things faster.
It was a delight to work with Anjali on the Airtel B2B project. She understood the project clearly and delivered impactful designs
I was a person who understood nothing about the world of design - working with a lot of professionals was very hard cos they spoke a language that a layman to this field found very difficult to understand - Anjali was great at bringing us on the same page before she started the design execution, which was brilliant anyway -the design she created brought a very personal touch to the brand we created together!
Anjali helped us build an AI first design culture which brought in speed and efficiency.