Creating
business
Creating
business
value
through
value
through
Design
& AI
Design
& AI
I have grown SaaS B2B platforms, re-designed products with 1 million+ daily average users, & built design teams from zero to one. I use AI Agents to augment my design workflow and iterate faster.
I have grown SaaS B2B platforms, re-designed products with 1 million+ daily average users, & built design teams from zero to one. I use AI Agents to augment my design workflow and iterate faster.
Portfolio
Some of my recent works
Eltropy - Fintech SAAS platform
Design lead, team of 5 designers. Led research and design strategy that grew AI assistant adoption by 75%. Re-designed a 4 yeard old design system.
Increase usage
75%
Reduce dev time
21%
Eltropy - Fintech SAAS platform
Design lead, team of 5 designers. Led research and design strategy that grew AI assistant adoption by 75%. Re-designed a 4 yeard old design system.
Increase usage
75%
Reduce dev time
21%
Vibe coded Eltropy sidebar experiments
Some of my experiments using AI to solve business problems
reduce time to discovery
1 week
Vibe coded Eltropy sidebar experiments
Some of my experiments using AI to solve business problems
reduce time to discovery
1 week
Expedia - data management portal
Redesigned Expedia's internal data platform, cutting time-to-insight for teams across 10 business units
Increase adoption
30%
Reduce time to insight
4.5%
Expedia - data management portal
Redesigned Expedia's internal data platform, cutting time-to-insight for teams across 10 business units
Increase adoption
30%
Reduce time to insight
4.5%
Airtel: Building a new way to Shop on mobile app
Used persuasion strategies to improve discovery of Airtel telecom, entertainment and financial category products.
Increase conversion
3%
Reduce time to launch
20%
Airtel: Building a new way to Shop on mobile app
Used persuasion strategies to improve discovery of Airtel telecom, entertainment and financial category products.
Increase conversion
3%
Reduce time to launch
20%
Airtel Mitra App - Redesigning app to integrate more revenue streams
Re-designed the information architecture of a legacy app. Reduced dependency on the sales executives to empower the end user.
Increase in daily revenue
Rs. 5lakh
Reduce training time by sales team
1 week
Airtel Mitra App - Redesigning app to integrate more revenue streams
Re-designed the information architecture of a legacy app. Reduced dependency on the sales executives to empower the end user.
Increase in daily revenue
Rs. 5lakh
Reduce training time by sales team
1 week
About me
My design journey started at age nine with a magazine designed for a school project. When I am not working I like to read books, draw and do packaging design. Some of my recent reads and experiments with branding and drawings are below.
Testimonials
It's all about the people
Anjali is very passionate and hard working designer, she is one of the best teammates I have ever worked with. Always ready for new challenges and make user experience as better as possible.
It has been an absolute pleasure working with you, Anjali. Thank you for your guidance, trust, and the opportunities to learn and grow under your leadership. Your passion for design and commitment to excellence have left a lasting impact on both the team and me.
Anjali, I find you as a good partner to work as you show up in every conversation with the spirit and tonality to “do things together”. This essentially makes the life of a PM better as all the conversation starts with what we have to do together which makes the conversations better and we tend to close things faster.
It was a delight to work with Anjali on the Airtel B2B project. She understood the project clearly and delivered impactful designs
I was a person who understood nothing about the world of design - working with a lot of professionals was very hard cos they spoke a language that a layman to this field found very difficult to understand - Anjali was great at bringing us on the same page before she started the design execution, which was brilliant anyway -the design she created brought a very personal touch to the brand we created together!
Anjali helped us build an AI first design culture which brought in speed and efficiency.
Anjali is very passionate and hard working designer, she is one of the best teammates I have ever worked with. Always ready for new challenges and make user experience as better as possible.
It has been an absolute pleasure working with you, Anjali. Thank you for your guidance, trust, and the opportunities to learn and grow under your leadership. Your passion for design and commitment to excellence have left a lasting impact on both the team and me.
Anjali, I find you as a good partner to work as you show up in every conversation with the spirit and tonality to “do things together”. This essentially makes the life of a PM better as all the conversation starts with what we have to do together which makes the conversations better and we tend to close things faster.
It was a delight to work with Anjali on the Airtel B2B project. She understood the project clearly and delivered impactful designs
I was a person who understood nothing about the world of design - working with a lot of professionals was very hard cos they spoke a language that a layman to this field found very difficult to understand - Anjali was great at bringing us on the same page before she started the design execution, which was brilliant anyway -the design she created brought a very personal touch to the brand we created together!
Anjali helped us build an AI first design culture which brought in speed and efficiency.
Anjali is very passionate and hard working designer, she is one of the best teammates I have ever worked with. Always ready for new challenges and make user experience as better as possible.
It has been an absolute pleasure working with you, Anjali. Thank you for your guidance, trust, and the opportunities to learn and grow under your leadership. Your passion for design and commitment to excellence have left a lasting impact on both the team and me.
Anjali, I find you as a good partner to work as you show up in every conversation with the spirit and tonality to “do things together”. This essentially makes the life of a PM better as all the conversation starts with what we have to do together which makes the conversations better and we tend to close things faster.
It was a delight to work with Anjali on the Airtel B2B project. She understood the project clearly and delivered impactful designs
I was a person who understood nothing about the world of design - working with a lot of professionals was very hard cos they spoke a language that a layman to this field found very difficult to understand - Anjali was great at bringing us on the same page before she started the design execution, which was brilliant anyway -the design she created brought a very personal touch to the brand we created together!
Anjali helped us build an AI first design culture which brought in speed and efficiency.
Anjali is very passionate and hard working designer, she is one of the best teammates I have ever worked with. Always ready for new challenges and make user experience as better as possible.
It has been an absolute pleasure working with you, Anjali. Thank you for your guidance, trust, and the opportunities to learn and grow under your leadership. Your passion for design and commitment to excellence have left a lasting impact on both the team and me.
Anjali, I find you as a good partner to work as you show up in every conversation with the spirit and tonality to “do things together”. This essentially makes the life of a PM better as all the conversation starts with what we have to do together which makes the conversations better and we tend to close things faster.
It was a delight to work with Anjali on the Airtel B2B project. She understood the project clearly and delivered impactful designs
I was a person who understood nothing about the world of design - working with a lot of professionals was very hard cos they spoke a language that a layman to this field found very difficult to understand - Anjali was great at bringing us on the same page before she started the design execution, which was brilliant anyway -the design she created brought a very personal touch to the brand we created together!
Anjali helped us build an AI first design culture which brought in speed and efficiency.
What I do
Services that
I offer
Product Design & UX Strategy
Designing digital products that people actually enjoy using. From consumer apps serving high daily traffic to complex enterprise software, I focus on clear user journeys, smooth onboarding, and strong retention.
Building & scaling Design Systems
Building flexible design systems that keep UI consistent and speed up production. I set up component libraries and handoff processes that help design and engineering teams ship features faster.
Team Leadership & Design Ops
Structuring design operations, hiring strong talent, and creating alignment across Design, Engineering, and Product. I focus on giving designers the clarity and tools they need to do their best work.
Rapid Prototyping & AI Workflows
Using AI tools and interactive prototypes to test ideas early. This keeps discovery fast, helps teams visualize complex features, and reduces wasted engineering effort.