About me
About
My design journey started at age nine with a magazine designed for a school project. When I am not working I like to read books, draw and do packaging design. Some of my recent reads and experiments with branding and drawings are below.
Leadership approach
I ensure, we solve the right problem
Leadership by doing
AI is changing how fast a team can ship. My job is making sure that speed doesn’t quietly erode taste, building the systems and critique habits that let a team move fast and still care about the details.
Leadership by doing
AI is changing how fast a team can ship. My job is making sure that speed doesn’t quietly erode taste, building the systems and critique habits that let a team move fast and still care about the details.
Leadership by doing
AI is changing how fast a team can ship. My job is making sure that speed doesn’t quietly erode taste, building the systems and critique habits that let a team move fast and still care about the details.
Mentorship is at the heart of leadership
I grew the Eltropy design team from 2 to 5 designers in a year and rebuilt the design system. I measure that as seriously as I measure ship dates.
Mentorship is at the heart of leadership
I grew the Eltropy design team from 2 to 5 designers in a year and rebuilt the design system. I measure that as seriously as I measure ship dates.
Mentorship is at the heart of leadership
I grew the Eltropy design team from 2 to 5 designers in a year and rebuilt the design system. I measure that as seriously as I measure ship dates.
Every design call is a business call
A new IA for Airtel MITRA tied directly to a ₹5.35L/day revenue lift. At Eltropy, every design bet gets treated as a hypothesis, not an opinion, that’s how you build trust within the organisation and design team gets more visibility.
Every design call is a business call
A new IA for Airtel MITRA tied directly to a ₹5.35L/day revenue lift. At Eltropy, every design bet gets treated as a hypothesis, not an opinion, that’s how you build trust within the organisation and design team gets more visibility.
Every design call is a business call
A new IA for Airtel MITRA tied directly to a ₹5.35L/day revenue lift. At Eltropy, every design bet gets treated as a hypothesis, not an opinion, that’s how you build trust within the organisation and design team gets more visibility.
Transparent, even when it’s uncomfortable
Participatory doesn’t mean chasing consensus. It means people always know why a call was made, even the ones they’d have made differently.
Transparent, even when it’s uncomfortable
Participatory doesn’t mean chasing consensus. It means people always know why a call was made, even the ones they’d have made differently.
Transparent, even when it’s uncomfortable
Participatory doesn’t mean chasing consensus. It means people always know why a call was made, even the ones they’d have made differently.